Loews Hollywood: 1755 N Highland Ave, Los Angeles, CA 90028

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Agenda

3 days. 27 speakers. Millions of possibilities

Conference Schedule .

Plan your itinerary to maximize your time at HEDNA Amsterdam 2020. Schedule updates and speaker announcements are made in the months leading up to the conference.
Monday, 18 May 2020

Day 1: Education Monday

8:30 - 18:30

Registration open

8:30 - 9:00

Arrival Coffee

9:15 - 10:45

HEDNA U 101: Introduction to Distribution

An introductory level discussion of basic components of hospitality distribution.

9:15 - 10:45

HEDNA U 201: Distribution Marketing and Management

Distribution Marketing and Management: With all aspects of the guest journey, hoteliers and third party channels will need to assess the effectiveness of content delivery and channels. This session aims to provide a framework to assess assignment of resources.

9:15 - 10:45

HEDNA U 205: Payments

Payments – With an impressive distribution strategy, a hotel could maximize all components of hospitality distribution but without the flexibility of guest payment types, the benefit of all other actions is diminished. This session looks at the current and changing payment landscape for both guest focused transactions as well as third party bookings

9:15 - 10:45

Working Group: Third Party Compensation

10:45 - 11:15

Networking Break

11:15 - 12:45

HEDNA U 102: Introduction to Distribution

An introductory level discussion of basic components of hospitality distribution.

11:15 - 12:45

HEDNA U 202: Guest Engagement Throughout

Guest Engagement Throughout: There are a series of critical steps in the guest journey. Understand how to better engage with the guest before, during and after the booking, including upselling, rate shopping, and measurement. This session looks at how hoteliers can best offer the right room at the right price at the right time, as well as how to upsell ancillary products, enhance the guest experience, encourage while on property and encourage repeat visits.

11:15 - 12:45

Working Group: Open Payment Alliance

12:45 - 13:45

Lunch

13:45 - 15:15

HEDNA U 204: Emerging and Managing Markets

Emerging and Managing Markets – This session provides guidance to hoteliers on how to manage the various distribution channels in an effective manner to maximize profitability. The course looks at traditional as well as upstart distribution channels and provides insights as to their inclusion in strategic business development.

13:45 - 15:15

Working Group: Guest-Centric Payments

13:45 - 15:15

Consultant Focus Group

15:15 - 15:45

Networking Break

15:15 - 16:15

HEDNA U 203: Revenue Management

Revenue Management – This session covers the importance of revenue management in the overall distribution landscape. Revenue management is the critical element that addresses the need for data driven occupancy and pricing forecasts to maximize revenue.

15:45 - 17:00

Working Group: Hotel Analytics

15:45 - 17:00

Working Group: Connectivity

17:30 - 18:30

Future Leaders of HEDNA Working Session (Cocktail Reception)

18:30 - 20:30

Opening Reception

Tuesday, 19 May 2020

Day 2: Conference Kickoff

8:30 - 18:30

Registration open

8:00 - 9:00

Breakfast

8:45 - 9:15

Arrival Coffee

10:00 - 16:00

HEDNA Cafe

9:00 - 9:20

President’s Opening

Sebastien Leitner

10:30 - 10:50

Update: The progress of HEDNA’s Working Groups

Hear about what’s happening with HEDNA working groups.

Audrey Murante

11:45 - 12:05

Payments Track

Multi-currency pricing as a comptetive advantage

Toni Rami, Kantox COO

12:05 - 12:45

Payments Track

Panel: Solving the B2B Payment Conundrum

Jan Ruebel, Wirecard

12:45 - 14:15

Lunch

14:15 - 15:30

Innov8

15:30 - 16:00

Networking Break

16:50 - 17:30

FireSide: Guest Centric Payments

Adyen is one of the most successful companies of the FinTech revolution in the past decade. Based here in Amsterdam, their CCO will share some interesting opportunities for payment revolution in the hotel industry.

Roelant Prins, Adyen CCO; Mike Carlo, XanderPay

18:30 - 19:00

Transfer to Evening Event

19:00 - 23:00

HEDNA Evening Event

Wednesday, 20 May 2020

Day 3: Conference Wrap-Up

8:00 - 9:00

Registration open

8:30 - 9:30

Breakfast

8:45 - 9:15

Arrival Coffee

10:00 - 13:00

HEDNA Cafe

11:00 - 11:30

Networking Break

Speakers Include .

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